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How Microsoft, Apple, Motorola, and FedEx changed an Industry
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Transforming an Industry
Industry Changers
We can look back at companies that were in the right place at the right time with the right ideas. They transformed industries and changed our lives.
It's easy to say that we knew they would make it. But did you really know that before it happened?
FedEx - there was delivery (US Post Office) then Federal Express created the overnight delivery industry
Microsoft/Apple - there were computers (IBM) then Microsoft and Apple created the microcomputer industry
Motorola - there were phones (AT&T) then Motorola created the cell phone industry
When these companies began there were many who doubted them and even more who had no idea who they were. Most people never had the chance to invest or participate in the success of these extraordinary companies.
It's happening again. An industry is being transformed.
GeneWize - there is health and beauty products (Procter & Gamble) and GeneWize is creating the DNA customized health and beauty industry
Ten years from now, you may be looking back saying, "I was there. I was invited to be a part of the transformation of an industry."
We're not talking about another juice or energy drink. This is not a better ingredient that will be in WalMart in two years. This is not a fad that you'll see being pitched in an infomercial.
This is a transformation of an industry.
This will happen with or without GeneWize. It will happen with or without you and me. It's the most important 
breakthrough in health and wellness in the last 50 years. And dare I say more important than overnight delivery and cell phones.
I believe that DNA customization will be the biggest and most exciting industry in the next 10 years.
Time Magazine has already called the home DNA test the "Invention of the Year".
Celebrities, world-class athletes, Wall Street Investors and some of the biggest names in business have put their money and their reputation behind GeneWize.
It's that big.
RED OCEAN
There is an important concept in business that venture capitalists look for in the companies they invest. It's called Blue Ocean vs. Red Ocean.
Red Ocean is where all the fish fight and compete for food. It's a battlefield where even the strongest have to struggle each day.
The Blue Ocean is where there is no struggle. One fish dominates without competitors. This is the company that is unique and has no competition.
Cell phones? Energy drinks? Antioxidants? Nutrition? Skin Care? UGGHHH!!
All these markets are Red Ocean.
If you decide to be a part of these markets you have to fight for attention. You have to sell. You have to do the "mine is better than yours" thing.
Who wants that?
BLUE OCEAN
GeneWize is in the Blue Ocean. There is nothing like us. It's an amazing product that has the buzz of Hollywood, the media and even at the office water cooler.
You don't have to sell this. You just mention it. People want to know more. "Really? I had no idea that was possible." is the response we get the most.
Blue Ocean is majestic and free.
This is your business. For now.
Ten years from now we'll be like the cell phone and micro computer industry. There will be many competitors. And one dominant player.
THIS IS YOUR SHOT - STAY FOCUSED
I know that summer is a time to relax for many people. I enjoy my time in the sun with family and friends, too.
But I want to warn you that summer is also a time when you can drift away and lose focus. If you move away from the fire it begins to get cold. And you forget about what really matters.
I can't stress enough the importance of staying focused on your goal. Stay close to the fire. Be around others who understand that what we have is a once in a lifetime opportunity.
ONCE IN A LIFETIME?
It sounds trite. But I have to say it is true. This is that one chance.
I wasn't offered a part of FedEx. No one gave me a piece of Motorola. Apple didn't bang down my door and tell me that micro-computers were going to change the world.
I might not have believed them even if they did.
But GeneWize is giving me a shot. They are giving it to you, too.
Why am I working so hard?
I know that this is a once-in-a-lifetime opportunity. It really is. No hype. No salesmanship. No big pitch.
The truth is that DNA is the most important biological discovery of our time. Maybe even the most important discovery of all time.
Ten years from now nealry everything will be customized to your DNA. Your medicine, your nutrition, your skin care, your breakfast cereal, your orange juice, your power bars, your weight loss, your sun block... it goes on and on.
But this is the summer when the fortunes will be created.
You won't make your money this summer. You'll do the work this summer and it will pay off down the road.
But if you don't work this summer you've pushed back your fortune by years.
I've seen this happen before. It goes like this:
John is excited about his future
He joins a network marketing company with great timing
He starts off great and gets some success
Then something happens
His list gets smaller
His brother told him no
Summer distracts him
A zillion things can happen
Months go by
He looks at the business again and wishes he hadn't gotten distracted
People he knows are doing incredibly well
His team isn't doing anything
He thinks, "I shoulda... I coulda... I woulda..."
Then he goes back to his Red Ocean
He's comfortable being uncomfortable
The story isn't unique.
John got distracted. He had a once in a lifetime opportunity and he let it go. It's not his fault. It's my fault. I didn't get this story to him early enough.
Now if you've read this article, it's no longer my fault.
Now you know.
Now it's up to you.
WHAT WILL YOU DO
GeneWize is transforming an industry. This is happening with or without me and with or without you.
I've decided to stay focused.
I've decided to stay in the blue ocean.
I've decided to make it happen.
How about you? Will you be there with me? Will you stay focused and be a part of this extraordinary achievement in history?
Now is the time.
